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From 4 to 8 November 2024, the annual LATIN AMERICAN MEETING (LAM), traditionally organised by HELUKABEL, will take place in Cancún, Mexico. As a leading provider of cable and connectivity technology, HELUKABEL brings together the industry's top players from across the LATAM region to showcase cutting-edge solutions and product innovations. AUFMASTER is proud to be there this year and to set new standards with our innovative technology for the digitalisation of measurement protocols and simple length determination.
Our colleague Jan will have his own booth and will be presenting our cable length measuring device and our latest developments. A particular highlight is the new reel holder, which enables the Aufmaster to be attached quickly and easily without screws — a practical solution and must-have addition for all Aufmaster customers.
Why Aufmaster is ideal for the LATAM market
The Latin American market offers enormous growth potential for Aufmaster products, particularly in the construction, electrical and logistics/warehousing sectors. In these sectors, the demand for robust, durable and easy-to-install solutions that also impress with their digitalisation and efficiency is particularly high.
- Construction industry: The construction sector in LATAM is growing steadily and is expected to grow to over USD 800 billion by 2025. With increasing urbanisation and numerous infrastructure projects, there is a growing need for flexible, digital and efficient tools that simplify processes.
- Electricians and electrical installations: In many LATAM countries, the market for electrical installations is experiencing a strong upswing. In Brazil and Mexico alone, there are over 500,000 electricians in use. Here, Aufmaster products offer digital solutions that enable precise documentation and fast invoicing, thereby optimising construction site controlling. These technologies help to make day-to-day work more efficient and save both time and money by simplifying processes.
Participating in HELUKABEL's LAM offers us a valuable opportunity to take our first steps in this dynamic market, make valuable contacts and build up our presence in the LATAM region.
Live updates directly from Cancún on our social media channels
For all those who can't be there in sunny Cancún, Jan will be sharing impressions and updates from the LAM live on our social media channels.
